YouTube is serving up
more than 200 million videos daily to smartphones and other internet linked
mobile devices according to a recent news announcement.
YouTube is a great way
to introduce your company to your market, entertain and interview people in
your industry amongst many other uses which are only limited by your
imagination.
What is great about
online video?
Viewed worldwide
- It can train and inform people while you sleep 24/7
- Viewed while on the go from an Apple iPhone or iPad
- It has the potential to go viral
It is not hard to do but
because a lot of people are not familiar with YouTube and are not comfortable
due to their “fear of the unknown”.
This fear prevents us
doing many things, so to get ahead in life we often have to overcome our fears
to take ourselves and our companies to the next level.
Here are the 8 essential
steps to start promoting yourself on YouTube
1. Video Camera – this can even be a video on your smart phone,
your webcam or a video camcorder. I have used a simple high definition flip cam
that costs only a couple of hundred dollars to record some of my videos. Also I
prefer to use a tripod and you can buy them starting from $50.
2. Prepare A Simple
Script
This where you prepare a
simple script with major points to prompt you using your text entry as a guide
and just cover the main points and try and keep it to 2-3 minutes if possible.
(Interviews are quite often longer at 5-10 minutes)
3. Rehearse – this will help you with your presentation and
also ensure you don’t go too long and will reveal some things you may need to
fine tune in your presentation (like”ums” and “aahs”)
4. Record & Present – remember to have some fun
5. Create a YouTube
account
Creating an account is
as simple as just filling in a form on YouTube as displayed below and then
verifying your email address after creating a password. The you are ready to
upload.